The Netherlands has over 1,800,000 entrepreneurs, ranging from your local baker to the next Sam Altman. Each of them dared to take the risk to start a business. This deserves some praise, don’t you think? That’s why MKB initiated ‘De dag van de Ondernemer’ to put entrepreneurs on a pedestal. We developed a pin that represents the wide diversity of entrepreneurs, which friends, colleagues and customers could give to show their appreciation. Additionally, we created our own podcast series accompanied by several Instant Experiences, allowing people to learn more about what it takes to be an entrepreneur. And, it worked. With pins selling out and the podcast becoming a favorite across the Netherlands. Isn’t that right, prime minister.