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To introduce Amazon as a sponsor of the UEFA Women’s Champions League, we launched our own competition. In 'Match in the Dark', two teams featuring the Netherlands’ most talented players, competed against each to win tickets for the Women’s Champions League final. Street legend Rocky kicked things off; after that, it was game on. Viewers at home could also participate by commenting who they thought would win, giving them a chance to secure tickets as well. Paying homage to the classic NIKE ads, this campaign set the tone for the sponsorship in the best possible way.