How do you turn a burger joint into a lifestyle brand? By claiming their spot in culture. That's why Le Smash teamed up with legendary Dutch rapper Hef and actor Tom van Kessel to make a YouTube-series. In different episodes, we're unravelling how their signatures burgers (Le Lobster & Le Green Chili) are made, and what the Netherlands has to offer when it comes to food. So, lock in and find out how Le Smash claims their spot in street culture. Check my creative section for more content.