For Hellmann’s, we focused on one simple truth: when food is this good, reactions do the talking. So, that’s what we did for this World Cup Campaign. Shot on location in Poland, the challenge was clear: create sunny energy in the middle of winter. We built three sets indoors and made it feel warm, effortless and real even with snow and freezing temperatures (-15) outside. The result: 47 unique assets, ready for different markets across Europe, with tailored add-ons. Created with The Team & Warsaw Production, while working for Studio Beng Beng. Directed with Victor Zwiers.