How do you launch the Netherlands' biggest energy company on TikTok? That was the challenge Essent brought to us. We built a content strategy that helped Gen Z and Millennials save money while making more sustainable energy choices. To bring it all to life, we introduced Bart, Essent's very own energy advisor. From practical saving tips to interactive quizzes, Bart made learning about energy and energy saving simple, engaging, and fun. And we didn't stop there. We also created content with the Netherlands' top speed skating team, bringing together sports, sustainability, and entertainment. Safe to say, we entered TikTok with a lot of energy.