Welcome to the 'Thuisvoordeelshop', Essent's online platform where customers can enjoy exclusive discounts on energy-saving products, weekend getaways, and much more. To showcase the wide range of benefits, we created a series of five videos featuring Freek as the host. Set in the familiar format of a livestream, the videos demonstrate how easy it is to discover and redeem offers online. The concept naturally lends itself to social-first platforms, making the content feel right at home on TikTok and Instagram. Created while working for Studio Beng Beng.